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  4. Vinokurova A. M.

All articles by Vinokurova A. M.

    Financial management
  • 2013 № 5 Business planning in commercial medical organization's practice (Baykal State University of Economics and Law; JSC "Doctor Bermental"; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)

    The article is dedicated to the business planning technology as an instrument for management of a medical organization. Also there is analysis of the structure and function of a business plan. The article contains an example of the business plan's financial section of a commercial medical organization.

    Authors: Vinokurova A. M. [2] Pozdnyakov P. A. [2] Kitzul I. S. [3]

    Tags: break-even point1 business planning1 cost2 economic efficiency of the project1 medical organization50 net cost1 payback period1 profitability of investments1

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  • Marketing in health care
  • 2013 № 12 Analysis of the target audience of medical organization (Baykal State University of Economics and Law; JSC «Doctor Bermental»; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)

    The article is dedicated to the marketing research's results of medical organization's target audience. This organization provides health care for overweight. As a result a «portrait» of a consumer was compiled, particularly, socio-demographic, behavioral and psychological characteristics of this consumer were explored. Also some alternative target groups were identified.

    Authors: Vinokurova A. M. [2] Pozdnyakov P. A. [2] Kitzul I. S. [3]

    Tags: a target audience1 health care for overweight1 the consumer preferences1 the purchase motivation1

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