Articles with tag: «marketing events»
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2018 № 4 Corporate brand as a method of increasing the competitiveness of a non-governmental healthcare system
The article identifies the concepts of brand, corporate brand and branding, problems and methods of using the brand in medical organizations. The results of the conducted research and analysis of efficiency, evaluation of intangible components and values of the corporate brand are presented. The directions of marketing work for increasing competition in the institutions of the non-state healthcare system are suggested. The need to create a single corporate brand for the entire national healthcare system is highlighted