All articles by Kitzul I. S.
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2013 № 5 Business planning in commercial medical organization's practice (Baykal State University of Economics and Law; JSC "Doctor Bermental"; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)
The article is dedicated to the business planning technology as an instrument for management of a medical organization. Also there is analysis of the structure and function of a business plan. The article contains an example of the business plan's financial section of a commercial medical organization.
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2013 № 10 Regarding the right of a patient or his official legal representatives to demand a consultation of physicians-specialists (Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia).
Annotation. Authors refer the right of a patient or his official legal representatives to demand a consultation of physicians-specialists to the group of hardest to establish rights in the health care system of Russian Federation. In the article there is given a detailed description of problems, related to implementing this right. As a proposal directed on complying the appointed law, there is suggested a mandatory development of internal document in every medical entity, regulating the procedure of processing patient's consultations. There are given concrete recommendations on what content has to be reflected in the regulation of the procedure of organizing and conducting consultations in medical organizations.
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2013 № 12 Analysis of the target audience of medical organization (Baykal State University of Economics and Law; JSC «Doctor Bermental»; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)
The article is dedicated to the marketing research's results of medical organization's target audience. This organization provides health care for overweight. As a result a «portrait» of a consumer was compiled, particularly, socio-demographic, behavioral and psychological characteristics of this consumer were explored. Also some alternative target groups were identified.