2019 № 6 Experience of practical use of SWOT analysis when organizing a medical department based on a fitness center
Abstract. SWOT analysis - relevant today strategic management can be actively used in the health care organization. Nevertheless, a full formal analysis is hampered by a number of factors, among which are high financial and time-consuming. Another difficulty in carrying out quantitative assessments will be the risk of creating an” impression” of a unique solution, without taking into account the subjective factor during the determination of weight coefficients. At the same time, this type of analysis remains a good working tool when using it to make a decision and identify key aspects of the organization’s strategy. This article provides an example of the practical use of the method of SWOT analysis with the subsequent implementation of the developed recommendations. A full Swot-analysis was conducted to determine the strengths and weaknesses of the creation of a medical unit on the basis of a modern fitness center. Specific recommendations were created after ranking the factors by importance. The analysis confirmed the feasibility of establishing a medical department, which can increase the number of consumers of services with high margins. Taking into account the obtained data, the implementation of the recommendations was carried out and the relevance of the use of this management tool in the health care organization was confirmed. The final result of the practical application of swot analysis was the expansion of the market at the expense of patients in need of rehabilitation and preventive measures.